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The Dairy Alliance:
Immersive VR180 Dairy Farm Experience
Client: The Dairy Alliance
Production Company: Proper Medium
Executive Producer: Blake Williams
Immersive VR180 Cinematographer and Editor: Antonio Garcia
Antonio was brought in to consult, capture, edit, and deliver this 180-degree Virtual Reality experience for the Dairy Alliance. This project was presented at the Tennessee state fair for the Dairy Alliance's tent to which they excitedly claimed to have the longest lines at the fair.
Filming occurred over two days at two separate dairy farms in Tennessee and was captured on the Blackmagic URSA Cine Immersive. Post production was handled by Raw-Raw Motion and included developing our own VR180 metadata injector tool for MacOS and establishing seamless workflows for event staff to quickly setup and manage the headsets on the event day.
Initial delivery of this project is intended to be viewed in a Meta Quest 3 headset.
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